Whilst it may be tempting to start writing a blog right away without giving it any consideration, doing so won’t guarantee that your content marketing will be successful. Instead, you must take the time to develop a strategy. Your effort spent creating content will be useless if you don’t have a solid plan in place.

Keywords are crucial in content production despite Google’s algorithm being constantly changed. It’s still preferable to include a few mentions of the precise words and phrases you want to be found for, even though the requirements have been considerably eased so that words and phrases that mean roughly the same thing as the exact term sought for can now appear in search results, too. Just keep in mind that writing for people, not search engines, should always be your top concern.

While every firm has a different ideal content mix, most companies take into account a few fundamental sorts. The average length of blog posts and articles, which often explain to readers how and why to utilise your product or service, is roughly 1,000 words. White papers, eBooks, and case studies are much lengthier and frequently contain unique research that is pertinent to your company. In general, infographics and films clarify and demonstrate ideas that are just impossible to express through text. You could use one, two, or all sorts of content in your plan, depending on the objectives of your brand.

The precise time frame will depend on your company and the specifics of your situation, but for a small to medium-sized organisation, a solid content marketing plan typically takes six to nine months to show tangible benefits.