LatestIP And Trademarks 15 October 2026
Apple’s Liechtenstein iPhone Duo Trademark Revealed
Apple filed the iPhone Duo trademark in Liechtenstein before launch, using the Paris Convention’s priority rule to lock in rights early. The move shows how firms protect brands and offers a lesson for Indian companies on early IP filing.
Apple secured the iPhone Duo trademark by filing in Liechtenstein ahead of the product’s market debut, leveraging the Paris Convention priority to obtain an early filing date.
- Location: Liechtenstein, chosen for its favorable IP environment
- Strategy: Priority filing before launch to lock in rights
- Takeaway: Demonstrates how global brands protect assets and provides a clear example for Indian companies on the importance of early trademark registration
Read the full story here.
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