IP And Trademarks 21 September 2026
Bihar's Marcha Chuda Demand Surges After GI Tag Recognition
The traditional sweet known as Marcha Chuda from Bihar has seen a sharp rise in demand following its recent Geographical Indication (GI) tag, which protects its unique aroma and regional identity, boosting market interest and farmer incomes across the state.
Marcha Chuda Gains Spotlight
- The GI tag officially acknowledges the sweet’s distinct fragrance and ties it to Bihar’s cultural heritage.
- Producers report higher orders and better prices as consumers seek authentic, region‑specific products.
For full details, see the original article on The Hans India.
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