LatestIP And Trademarks 20 September 2026
Chikankari Artisans Miss Final Profits
The traditional Chikankari hand‑embroidery, protected by a GI tag, is gaining global demand, yet makers in India receive only a fraction of the retail price. Middlemen and branding costs squeeze artisans, widening the gap between the craft’s fame and their earnings.
Chikankari, a GI‑tagged hand‑embroidery from Lucknow, is seeing rising demand worldwide. However, artisans at the production end get barely any share of the final selling price.
- Global buyers pay premium prices for finished garments.
- Middlemen, branding agencies, and retailers take the bulk of the profit.
- Artisans report earnings that barely cover material costs, despite the craft’s growing fame.
Read the full story here.
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