IP And Trademarks 21 September 2026
GI Tag Boosts Marcha Chuda Demand Nationwide
The Geographical Indication (GI) tag granted to Bihar's aromatic Marcha Chuda has sparked a surge in demand, with exporters moving the sweet to major Indian cities and foreign markets. Producers cite record orders as the scent becomes a recognized trademark.
Marcha Chuda, the fragrant sweet from Bihar, has seen demand explode after receiving a GI tag.
- Export volumes rising to metros like Delhi, Mumbai and abroad.
- Producers report record orders and expanding distribution networks.
- The unique aroma now serves as a trademark, boosting brand value.
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