IP And Trademarks 2 October 2026
IIT-Madras and HWA Team Up to Authenticate GI-Tagged Products
The Indian Institute of Technology Madras has partnered with the Handicrafts Welfare Association to develop a traceability system for Geographical Indication‑tagged crafts and products. The initiative aims to protect traditional knowledge, improve market confidence, and boost the livelihoods of artisans by providing a reliable method to verify authenticity and origin of GI‑tagged items across the country.
IIT‑Madras and the Handicrafts Welfare Association (HWA) have joined forces to create a digital system that can trace and authenticate GI‑tagged crafts and products.
- The platform will use advanced tagging and blockchain‑like records to ensure each item’s origin is verifiable.
- By confirming authenticity, the project seeks to protect traditional knowledge and give artisans better market access and higher earnings.
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