LatestIncome Tax 9 August 2026
India Warns Diageo Over Whisky Claim
India has warned Diageo that its whisky's 'matured in American oak casks' claim was misleading, citing that the product contains permitted natural colour and added nature identical flavouring substances, and that the mention of 'Scotch' is also under scrutiny, as per the FSSAI notice, which raises concerns about the authenticity and transparency of the product's labelling and marketing, and the company's compliance with Indian food safety regulations
India has warned Diageo that its whisky's 'matured in American oak casks' claim was misleading. The *FSSAI notice* said Diageo's mention of 'Scotch' is also under scrutiny. Key points about the issue include:
- The whisky contains permitted natural colour
- Added nature identical flavouring substances
- The claim of being 'matured in American oak casks' is misleading,
The company's compliance with Indian food safety regulations is being questioned.
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