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Goods & Service Tax (GST) 21 September 2026

ITC Raises Cigarette Prices and Buys 22% of Happiest Minds

ITC Limited raised cigarette prices after a hike in excise duty and GST increased retail costs, prompting a share price jump. Simultaneously, the conglomerate announced the purchase of a 22.1% stake in tech services firm Happiest Minds, signalling a strategic expansion into the digital sector.
  • ITC increased cigarette prices following higher excise duties and GST, raising retail costs and boosting its stock.
  • The company also acquired a 22.1% stake in digital services firm Happiest Minds, marking a push into the tech sector.

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