LatestIP And Trademarks 17 September 2026
Joha Rice Boosts Assam's Farming Economy
Joha rice, awarded a Geographical Indication tag in 2017, is now a key driver of Assam's agricultural sector, increasing farmer incomes, expanding market reach, and attracting government and private partnerships to strengthen the region's economy.
Joha rice, the prized aromatic variety from Assam, earned a Geographical Indication (GI) tag in 2017. The designation has helped farmers command higher prices and access new markets.
- GI tag boosts farmer incomes and encourages sustainable cultivation.
- Government and private players are forming partnerships to expand processing and export.
- The rice’s popularity is raising Assam’s profile in India’s agricultural economy.
Read the full story on the IBEF site: How Joha Rice Supports Assam's Agricultural Economy.
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