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LatestIP And Trademarks 1 July 2026

Jolbhora Sandesh Gets GI Tag

Jolbhora Sandesh, an iconic Bengali sweet, has been granted a Geographical Indication tag, recognizing its unique cultural significance and traditional production methods, originating in West Bengal in 1818 as part of a custom to tease newly married sons-in-law, the sweet has become a beloved treat in the region, known for its distinctive characteristics and historical importance

Jolbhora Sandesh is a traditional Bengali sweet that has been granted a *GI Tag*, a significant recognition of its cultural and historical importance. The sweet was invented in 1818 as part of a custom to tease newly married sons-in-law. Some key features of Jolbhora Sandesh include:
- Distinctive characteristics that set it apart from other sweets
- Traditional production methods that have been preserved over time
- Cultural significance in West Bengal, where it is a beloved treat

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