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IP And Trademarks 11 October 2026

Madras High Court Dismisses Amul Tru Trademark Suit

The Madras High Court dismissed Asian Beverage’s suit against Amul’s “Tru” dairy brand because the statutory notice was not served. The court did not assess the merits of the trademark claims, leaving the dispute unresolved until notice is filed.

Madras High Court dismisses trademark suit
- Asian Beverage’s case against Amul’s “Tru” dairy brand was thrown out due to a lapse in the required statutory notice.
- The court did not rule on the strength of either party’s trademark claim, focusing instead on Amul’s objection that notice was not served.
- The dispute remains pending until proper notice is filed.
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