IP And Trademarks 25 October 2026
Reimagining Trademark Ownership Beyond Simple Registration
India’s trademark framework is shifting from a focus on mere registration to a broader view of ownership that includes strategic management, licensing, and enforcement. The article by Dr. Parul Sinha and Niraj Shrivastava outlines new legal interpretations, the role of digital tools, and practical steps for businesses to protect and leverage their brand assets more effectively.
India’s trademark system is moving beyond simple registration toward a holistic ownership model that emphasizes brand strategy, licensing and enforcement.
- Strategic management: Companies are urged to treat trademarks as dynamic assets, not just static filings.
- Digital tools: New platforms help monitor usage, detect infringement and automate renewals.
- Practical steps: Conduct regular audits, expand licensing agreements, and enforce rights promptly.
Read the full analysis here.
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