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Goods & Service Tax (GST) 26 July 2026

Surveillance Pricing Alert

The Federal Trade Commission has warned about surveillance pricing, a practice where stores charge different prices for the same goods and services based on a person's location or other personal factors. This practice is being used by some stores in Tennessee, targeting individual consumers with varying prices.

Surveillance pricing is a technology used by some stores to charge different prices for the same goods and services.
The prices are determined by a person's location or other personal factors.
- Some stores in Tennessee are using this technology to target individual consumers with varying prices.
- The *Federal Trade Commission* has warned about this practice, stating that it is unfair to consumers.
- Consumers are advised to be aware of this practice and to compare prices before making a purchase.

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