Company Registration 3 October 2026
Sustainability Framework Targets India's 9.32 Million Direct Sellers
A new sustainability framework has been proposed for India's 9.32 million active direct sellers, urging companies to move beyond mere legal compliance. The initiative, highlighted by Quest Net Enterprises' MD Pushpam Appala Naidu, aims to embed environmental and social responsibility into the core operations of direct selling firms, ensuring long‑term commercial viability and ethical practices.
India's direct selling sector, with 9.32 Lakh active sellers, faces pressure to adopt sustainable practices.
- Beyond compliance: The framework pushes firms to integrate environmental, social, and governance (ESG) standards.
- Leadership voice: Pushpam Appala Naidu, MD of Quest Net Enterprises India, emphasizes the need for ethical operations to stay commercially viable.
- Goal: Align business growth with sustainability, protecting the ecosystem and ensuring long‑term profitability.
Read the full story here.
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