IP And Trademarks 4 August 2026
Toyota ALPHARD Trademark Win
Toyota's ALPHARD trademark has won a trans-border reputation test, with news coverage since 2008 being far stronger than Prius's negligible Indian footprint, the test looked at registration or pending application in India and reputation in a trans-border context, the court ruled in favor of Toyota due to its strong global presence and reputation
Toyota's *ALPHARD* trademark has been at the center of a trans-border reputation test. The main points of the case are:
- The news coverage of *ALPHARD* since 2008 was far stronger than *Prius*'s negligible Indian footprint.
- The test looked at registration or pending application in India and reputation in a trans-border context.
- The court ruled in favor of Toyota due to its strong global presence and reputation.
The *ALPHARD* trademark win is a significant development for Toyota, highlighting the importance of global brand recognition and reputation in trademark cases.
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