LatestIP And Trademarks 6 September 2026
Wholewheat Biscuit Mislabelled, Company Fined
A popular biscuit marketed as "Wholewheat" was found to contain only 19.5% wheat and 52% maida, prompting consumer watchdog CCPA to levy a Rs 1 lakh penalty for misleading labeling. The manufacturer argued the term was a registered trademark and cited a disclaimer, but regulators deemed the claim deceptive under Indian consumer law.
Key facts
- The biscuit marketed as wholewheat contained only 19.5% wheat and 52% refined flour (maida).
- CCPA imposed a Rs 1 lakh fine for misleading consumers.
- The company claimed "Wholewheat" was a trademark and pointed to a disclaimer, but regulators ruled the claim deceptive.
For full details, see the Economic Times article.
Need help understanding this update?
Connect with our domain experts instantly via WhatsApp for customized legal guidance.