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IP And Trademarks 2 August 2026

Women-Led Startup Revamps Adi Apong

A women-led startup in India has given a modern identity to Adi Apong, a heritage beverage that recently received the Geographical Indication tag, the startup aims to promote and popularize the drink, the company is working to create a unique brand identity for Adi Apong, which will help to increase its market presence and reach a wider audience, the move is expected to boost the local economy and provide employment opportunities to local people

A women-led startup has given *Adi Apong* a modern identity. The heritage beverage received the Geographical Indication tag. Key features of the startup's plan include:
- Creating a unique brand identity for Adi Apong
- Increasing its market presence
- Reaching a wider audience
The move is expected to boost the local economy and provide employment opportunities to local people.

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