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LatestIP And Trademarks 28 July 2026

Zara Wins Trademark Case

The Delhi High Court has cancelled the registration of the trademark Zora, which was found to be deceptively similar to the existing trademark Zara, thereby resolving the trademark infringement case between South India Beverages Pvt. Ltd. and General Mills Marketing, with the court ruling in favor of the plaintiff, the owner of the Zara trademark, and ordering the cancellation of the Zora trademark registration, this decision is expected to have significant implications for trademark law in India, particularly in cases involving similar sounding trademarks

The Delhi High Court has ruled in favor of the plaintiff in the Zara vs Zora trademark case, *cancelling the registration* of the Zora trademark. The court found that the Zora trademark was *deceptively similar* to the existing Zara trademark. Key points of the case include:
- The Zora trademark was registered by South India Beverages Pvt. Ltd.
- General Mills Marketing, the owner of the Zara trademark, filed a petition to cancel the Zora trademark registration
- The court ruled that the Zora trademark was likely to cause *confusion* among consumers,
- The decision is expected to have significant implications for *trademark law* in India, particularly in cases involving *similar sounding trademarks*

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Zara Wins Trademark Case | Legal Suvidha