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Content marketing is a marketing strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of this is to drive profitable customer action, such as purchasing a product or service, by providing helpful information that engages and educates the audience. It is a strategic […]

Amazon marketing refers to the various strategies and tactics used by businesses to promote their products and brand on the Amazon platform. It has become a dominant force in the e-commerce space, and with its massive customer base, it offers a valuable opportunity for businesses to reach a large audience. Amazon marketplace refers to the

Digital marketing refers to the advertising and promotion of products or services using various electronic media and online platforms. It involves utilizing the internet and electronic devices to deliver marketing messages to potential customers. Essentially, any form of marketing that takes place online is classified as digital marketing. Online marketing refers to the use of

A designated partner in a Limited Liability Partnership (LLP) is a partner who is designated to be responsible for the management of the LLP. They have additional responsibilities and obligations compared to other partners in the LLP. An LLP must have at least two designated partners, and at least one of them must be a

US incorporation refers to the process of forming a legal entity in the United States, such as a corporation or LLC (Limited Liability Company). This involves registering the business with the state where it will be based and filing the necessary paperwork to establish the legal structure of the business. Incorporation provides several benefits, including

Form 15CA Online filing is necessary if you are making payments outside India to an Individual NRI or a Foreign Company. The purpose of Form 15CB is to calculate a tax deduction in accordance with income tax regulations while also avoiding the double taxation clause. Form 15CA is a document that needs to be furnished

GST modification in India refers to the process of making changes or amendments to the Goods and Services Tax (GST) system implemented in the country. The modifications aim to simplify the tax structure, reduce compliance burden, and promote ease of doing business. The government periodically reviews and updates the GST system to ensure its effectiveness

Due diligence is a term used to describe the process of conducting a thorough and comprehensive investigation or review of a company, individual, or investment opportunity before making a decision to invest or enter into a business relationship. The purpose of due diligence is to gather information and assess the risks associated with the investment

AD Code registration is a unique identification number given to Indian exporters and importers by the Directorate General of Foreign Trade (DGFT). This code is mandatory for all foreign trade transactions and helps in tracking foreign exchange inflows and outflows. It also serves as a reference for banks while processing payments related to international trade.

POSH compliance refers to the measures taken by an organization to ensure compliance with the Prevention of Sexual Harassment (POSH) laws and regulations. It involves establishing a framework for preventing and addressing sexual harassment in the workplace, including creating policies and procedures, training employees and management, and setting up a system for reporting and investigating

The term “HUF” stands for “Hindu Undivided Family,” which encompasses all female and unmarried daughters who have a common male ancestor. HUF is not specified in the income tax code; instead, it is a family according to Hindu law. Hindu law specifies what a Hindu Undivided Family is. Hence, it cannot be established by a