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Email marketing is an effective digital marketing strategy that involves sending consistent emails to a list of opted-in customers and prospects, who are also known as email subscribers. Despite being one of the oldest forms of online marketing, email marketing remains highly effective at converting contacts into customers.
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Overview of Email Marketing
Email marketing is a highly effective digital marketing strategy that involves sending regular emails to a list of customers and prospects who have opted-in to receive them. Despite being one of the oldest forms of online marketing, email marketing remains an essential tool for converting contacts into customers.
Since the advent of the internet, the inbox has been a critical space for communication. Initially, businesses used to send one message to their entire audience, such as a monthly newsletter or promotional announcement.
- However, with inboxes becoming crowded and noisy, traditional batch and blast email sends are no longer effective in engaging subscribers.
- Modern email marketing has evolved to become personalized, often automated, and tailored to each subscriber’s unique experience.
- This is thanks to increased access to valuable customer data and insights. The objective of contemporary email marketing is to guide subscribers through the buyer’s journey, ultimately leading to loyal customers and repeat business.
Advantages of Email Marketing
|Cost-effective||Email marketing is a relatively low-cost marketing strategy. The cost of creating and sending emails is minimal compared to other forms of marketing, such as print or broadcast media|
|High ROI||Email marketing can generate high returns on investment (ROI) if executed effectively. It has been shown to have a median ROI of 122%, according to a survey by eMarketer|
|Targeted||Email marketing allows businesses to target specific audiences with personalized and relevant content, based on their interests, behavior, and other criteria|
|Measurable||Email marketing platforms provide businesses with comprehensive analytics and metrics to track their campaign’s performance. This information can be used to optimize future campaigns|
|Increased engagement||Email marketing allows businesses to engage with customers and prospects directly in their inbox, increasing the chances of them taking action|
|Builds customer relationships||Email marketing enables businesses to build and nurture relationships with their customers and prospects, leading to increased loyalty and repeat business|
|Easy to share||Email marketing content can be easily shared by subscribers, extending the reach of the campaign beyond the original audience|
Step 1: Build an email list
Step 2: Create a strategy
Step 3: Develop compelling content
Step 4: Design visually appealing email templates
Step 5: Test the email across devices and email clients
Step 6: Schedule or send the email to the targeted audience
Step 7: Track the email campaign’s performance using analytics and metrics
Step 8: Follow up with subscribers who engage with the email to drive further engagement.
1. Opt-in and Consent Forms: These forms are used to collect the email addresses and consent from the subscribers to receive marketing emails. These forms should clearly explain what type of content the subscriber can expect and how often they will receive emails
3. CAN-SPAM Compliance: CAN-SPAM is a law that sets the rules for commercial email messages. Businesses must comply with these rules to avoid penalties and legal issues. The CAN-SPAM requirements include a clear and easy way for subscribers to opt-out, accurate and truthful email content, and a valid physical address of the business
4. Email Marketing Strategy: A comprehensive email marketing strategy outlines the goals, target audience, types of content, frequency, and metrics for measuring success. It also includes details on how the email list will be segmented and maintained
5. Email Templates: Businesses may create email templates that reflect their brand and can be easily customized for different campaigns. These templates should be visually appealing, mobile-responsive, and optimized for high deliverability
6. Email Service Provider (ESP) Agreement: An ESP is a software platform that businesses use to manage email campaigns, automate processes, and measure results. Before selecting an ESP, businesses should review and sign an agreement that outlines the terms, pricing, and features of the service
7. Email Analytics and Reporting: To measure the success of email campaigns, businesses should track metrics such as open rates, click-through rates, conversion rates, and revenue generated. Email analytics tools provide insights that can be used to optimize future campaigns
FAQ's Email Marketing :-
Employ attention-grabbing imagery, call to actions, and animated gifs. Use a limited number of font styles, colours, and sizes. Allow the line spacing to be adequate. It’s easy to read this. Using vivid colours in your emails is a terrific idea depending on the circumstance. Make sure your email template is responsive so that it displays properly on all devices. Overall, creating a visually appealing email requires attention to small details and ingenuity. The kind of information and message you are delivering also have a role.
The purchase of email lists is completely forbidden! since not all of these email addresses have been validated and are interested in your brand. If your subscribers are not opening your emails, the email list is useless. Your email campaigning efforts are pointless if subscribers aren’t actively engaging with your emails or aren’t interested. You may increase the size of your own opt-in email list in a number of ways. When people visit your website, you must request their email addresses in exchange for a deliverable like an e-book, whitepaper, etc.
After a person joins an email list, welcome emails are usually their first contact with the company. The purpose of these emails is to get to know both the user and the company. Promotional emails offer a chance to highlight any goods, services, or events. To inform your audience of the most recent brand developments, a newsletter should be sent out on a monthly or quarterly basis. Additionally, brands can employ email marketing strategies to communicate with social media users, win back lapsed customers, and share post-purchase details.
With emails, there is no ideal or undesirable length. An excellent opportunity to provide a range of content, such as announcements, forthcoming events, or other crucial information, is if you are releasing a monthly newsletter. One-column layouts can be used by businesses to share a single piece of content. This straightforward layout is easy to understand and appealing to the eye, which will draw the viewer in. Emails with one column are ideal for distributing blog posts or event invitations.
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